There are nearly 30 Tim Horton's external locations in Markham, and the Topmax cleaning cleaners of Markham always enjoy a dark roast coffee and a delish Tim Hortons English muffin Chilli and the forbidden ice cap.
Tim Hortons and Canada have a mutually beneficial connection. As the largest (and most well-known) coffee and doughnut business in the country, the restaurant company has developed a distinct brand identity. They are now developing a social identity that will contribute to and drive that brand on a global basis.
Tim Hortons chooses a social strategy that puts people first and shows what the company stands for by making all of Canada their main audience and working with them to make content that is relevant.
Let's take a look at how the brand interacts with its customers on social media.
They choose a country as their target audience.
Tim Hortons' message is centred on Canadian culture. With outlets all around the world, everyone can get a taste of Canada with their delicious pastries and coffee. But social media is a more powerful place where Tim Horton's and its followers can celebrate Canadian pop culture, sports wins, and other events together.
Their target audience may be diverse, but engaging in these events and incorporating them into their content strategy demonstrates a cultural knowledge of what is essential to their followers. It not only establishes a bond between the brand and the customer, but it also instils a sense of relevance, ensuring that you will always have something to talk about with the people who like your brand.
Make it your own. Not every brand has the same chance (or the same mission) to target a whole country. The message here is to examine how Tim Hortons communicates with its audience via the prism of culture. Using social media to share happy moments that are important to your target audience creates a sense of connection between your business, your community, and current events.
Their involvement is straightforward yet effective.
Simple engagement options might have the most impact. Tim Hortons is aware of this, so they use their social media followers to create shopping playlists and to cheer up their fans when they are having a terrible day.
Their polls, prompts, and other interactive tweets generate lengthy discussion threads. Customers and followers not only interact with a brand they like, but they also become a part of the brand experience. The next time they're in the shop and hear a song they suggested for the playlist on Twitter, they'll feel like their input is important in creating the experience they keep returning for. It's a simple way to harness the power of social media to instil trust and loyalty in your audience.
Make it yours: Do you incorporate questions and prompts into your social media strategy? Consider strategies to incorporate more two-way conversation into your content strategy.
Allow your customers to participate in the brand experiences you're creating so they may see themselves reflected in their purchasing decisions. Take inspiration from what your target audience is interested in, even if it isn't immediately relevant to your product or service. By focusing on one music-related prompt, Tim Hortons makes the participation feel more real and less self-serving.
Their content is their audience.
Understanding that the people of that nation have a big role in your brand is an important part of building a brand identity that is cherished by an entire nation.
And what about the genuine magic? Coffee and donuts had no bearing on the outcome. But you can still tell it's a Tim Hortons.
Make it yours: When you first create a solid brand identity, you can take your content to unthinkable heights. Don't be hesitant to go out with your content strategy and incorporate your beliefs (and the people you serve) into more of what you show the world. People will recognise your brand in all of it if done correctly.
Tim Hortons may be known as a popular Canadian coffee shop, but thanks to the company's intelligent approach to social strategy and the inventive locations it takes its people-focused content and audience engagement, this multinational brand is gaining a global following.
Call Topmax cleaning at 647-333-3760 for a free estimate and a free office deep cleaning on us, Steven can bring you, your favorite Tim Horton's beverage and muffin as a complementary, just make sure you remind with this code: #Timmysonyourway and dont be shy about it! :)